Iyad Addawood: Pioneering Media Innovation and Sustainable Growth in Saudi Arabia

Iyad Addawood is a visionary leader with extensive experience in building and managing companies, particularly in the media and technology sectors. As Group CEO of TTP Media Group and a Misk 2030 Leader, Iyad is a driving force behind the growth of Saudi Arabia’s creative and business industries. His career reflects a balance between strategic oversight, innovative thinking, and a commitment to empowering the next generation of leaders.

Driving Strategic Growth at TTP Media Group

Since assuming the role of Group CEO at TTP Media Group in 2021, Iyad has led the organization through a period of rapid growth and transformation. Under his leadership, TTP Media Group has established itself as a leader in the Saudi media industry, managing a portfolio of companies with a focus on governance, shared services management, and strategic development. Iyad’s ability to streamline operations across the group, while fostering innovation within each individual company, has positioned TTP as a key player in the media landscape.

Iyad’s leadership approach is characterized by his belief in creating sustainable, profitable growth. He has implemented robust governance frameworks to ensure that each company within the group adheres to compliance requirements while also achieving its business objectives. By overseeing shared service functions like finance, HR, and legal, Iyad has optimized resource allocation and improved operational efficiency across the organization.

His strategic focus also extends to identifying new growth opportunities. Iyad has been instrumental in evaluating potential acquisitions, partnerships, and diversification strategies that position TTP Media Group for long-term success. His vision for the group goes beyond profitability—he aims to create an environment where creativity thrives, and where each company can contribute to the overall mission of the group.

Empowering the Saudi Advertising Industry

In addition to his role at TTP Media Group, Iyad serves as the Chairman of the National Advertising Committee at the Federation of Saudi Chambers, a position he assumed in 2024. In this role, he is working to strengthen the advertising sector in Saudi Arabia, driving initiatives that promote local talent and foster innovation in the industry. His influence in shaping the country’s advertising landscape is a testament to his deep understanding of both creative and business disciplines.

Through his leadership, Iyad is helping to build a more competitive and sustainable advertising industry in Saudi Arabia. His efforts align with Vision 2030, which seeks to diversify the Kingdom’s economy by promoting local industries and creating new opportunities for Saudi talent.

Leadership Across Multiple Sectors

Iyad’s career is marked by a diverse range of leadership roles across several industries. He serves as Vice Chairman of TIME Entertainment and a Board Member of Wusoom - Arabian Brands Company and 9Round KSA. These roles reflect his versatility as a business leader and his ability to drive growth in sectors ranging from entertainment to fitness.

As Marketing & Sales Director at Alamar Foods Company (Domino’s Pizza) from 2019 to 2021, Iyad was responsible for driving demand and achieving sales targets. He led a team that managed marketing communication, new product development, insights, research, and field marketing, contributing to the brand’s growth in the Saudi market. His strategic approach to marketing helped Domino’s Pizza expand its presence and capture new market share in a competitive environment.

Before his role at Alamar Foods, Iyad served as Managing Director at TTP Creative Agency, where he played a key role in scaling the business during its startup phase. Under his leadership, the company grew from managing a single client to handling six major accounts, expanding its team from seven to 17 members. His focus on building the right company culture and processes was pivotal in the agency’s success, and his belief in “human growth” as a core value ensured that both the team and clients benefited from a positive, collaborative environment.

A Creative Leader and Innovator

Iyad’s journey into the creative industry began with his personal project, The School of X, a YouTube channel that simplified complex concepts through engaging content. This initiative not only introduced him to the creative world but also demonstrated his ability to connect with audiences through innovative storytelling. The success of the channel, which garnered 66K subscribers and won the Ithra Award by Aramco, cemented Iyad’s reputation as a creative leader who understands the power of content in driving engagement and education.

His earlier experience as a Telecommunications Engineer and work on various media projects have given Iyad a unique perspective, blending technical expertise with creative flair. This combination of skills has allowed him to excel in both the tech and media industries, making him a versatile leader capable of driving growth and innovation across sectors.

Commitment to Vision 2030

Iyad Addawood’s leadership and entrepreneurial spirit are closely aligned with Saudi Arabia’s Vision 2030, which seeks to transform the Kingdom into a global hub for innovation, creativity, and business. Through his work at TTP Media Group and his involvement in various industries, Iyad is contributing to the country’s economic diversification and the development of a thriving media and advertising ecosystem.

As a Misk 2030 Leader, Iyad is also committed to empowering the next generation of Saudi talent. His focus on fostering creativity, innovation, and sustainable growth reflects his belief in the importance of creating opportunities for young Saudis to contribute to the Kingdom’s future. His leadership in both business and creative industries is inspiring a new wave of entrepreneurs and leaders who are shaping Saudi Arabia’s economic and cultural landscape.