Revolutionizing Mobility: Ceer’s Partnership with Rimac Technology Drives Vision 2030 Forward
Ceer partners with Rimac Technology to integrate high-performance electric drive systems into its flagship EVs, marking a major milestone in Saudi Arabia’s Vision 2030 goals for sustainability and innovation in the automotive industry.
In a landmark step towards positioning Saudi Arabia as a global leader in the electric vehicle (EV) revolution, Ceer, the nation’s first EV brand, has joined forces with Rimac Technology to integrate state-of-the-art electric drive systems into its flagship vehicle line. This partnership reflects Saudi Arabia’s Vision 2030 commitment to sustainability, innovation, and economic diversification, underscoring the Kingdom’s ambition to lead the transformation of the automotive industry in the Middle East.
A Milestone Collaboration
The agreement, signed on November 12, 2024, in Croatia, unites two pioneers in their respective fields. Ceer, born from a joint venture between the Public Investment Fund (PIF) and Foxconn, stands as a testament to Saudi Arabia’s dedication to redefining mobility. Rimac Technology, the engineering powerhouse renowned for its advanced performance powertrains, brings its global expertise to the partnership. Present at the signing ceremony were Rimac Technology CEO Mate Rimac and Ceer CEO James DeLuca, both heralding the collaboration as a pivotal moment for the future of electric vehicles.
James DeLuca emphasized the significance of this partnership, stating:
"We are delighted to be the first company and large-scale project in the GCC to partner with Rimac Technology. Rimac's global reputation and know-how in designing leading-edge performance powertrain systems aligns perfectly with our strategic objectives of delivering world-class, high-performance electric vehicles and revolutionizing the automotive industry in Saudi Arabia."
Driving Vision 2030: Sustainability Meets Innovation
Ceer’s collaboration with Rimac Technology goes beyond the technical integration of electric drive systems; it represents a major stride toward achieving the sustainability goals outlined in Vision 2030. By leveraging the expertise of Rimac Technology, Ceer is positioning itself to deliver vehicles that are not only environmentally friendly but also technologically advanced and globally competitive.
This partnership is expected to boost local industries, create employment opportunities, and attract foreign investment. Ceer’s flagship EVs will likely set new benchmarks for quality, performance, and innovation in the region, inspiring a shift toward greener, smarter mobility solutions.
Shaping the Automotive Industry in Saudi Arabia
As the first EV brand in Saudi Arabia, Ceer is spearheading a transformative shift in the Kingdom’s automotive industry. Its establishment aligns with the PIF’s broader objectives to localize cutting-edge technologies, build robust manufacturing capabilities, and create a sustainable industrial ecosystem. Ceer is not merely building cars; it is building a legacy of innovation and excellence that will resonate for decades.
The collaboration with Rimac Technology adds another layer of credibility to this vision. Rimac’s track record in producing high-performance electric drivetrains is unparalleled, making it an ideal partner for Ceer’s ambitious plans.
Global Leadership, Local Impact
By entering into this strategic alliance, Ceer is also positioning itself as a global contender in the EV market. The ripple effects of this collaboration will extend beyond Saudi Arabia, enhancing the Kingdom’s reputation as a hub for technological and industrial excellence.
This partnership serves as a beacon of what is possible when visionary leadership, innovative thinking, and global collaboration come together. As the Kingdom accelerates toward its Vision 2030 goals, Ceer’s flagship EVs—powered by Rimac’s groundbreaking technology—will symbolize Saudi Arabia’s forward-thinking approach to sustainability, economic growth, and global competitiveness.
