HRH Princess Lamia bint Majed Al Saud: A Visionary Leader in Media, Philanthropy, and Women's Empowerment

HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies and CEO of Rotana Media Group, is transforming media, philanthropy, and women’s empowerment in alignment with Vision 2030. Her leadership is shaping a progressive and inclusive future for Saudi Arabia.

A Champion of Transformation

In the rapidly evolving landscape of Saudi Arabia’s Vision 2030, one name stands out as a beacon of progress, leadership, and philanthropyHRH Princess Lamia bint Majed Al Saud. As the Secretary General of Alwaleed Philanthropies and now the Group CEO of Rotana Media Group, she seamlessly blends humanitarian work, media influence, and advocacy to drive meaningful change.

With an unshakable commitment to women’s empowerment, youth development, cultural exchange, and social impact, Princess Lamia’s leadership has expanded the scope of philanthropy, media, and global partnerships. Her remarkable journey is not just about breaking barriers—it’s about building bridges, fostering inclusivity, and creating a lasting legacy.


A Legacy of Philanthropy: Changing Lives in 164 Countries

Since assuming the role of Secretary General of Alwaleed Philanthropies in 2016, HRH Princess Lamia has overseen initiatives that transcend geographic, religious, and gender-based boundaries. Under her leadership, the organization has expanded its humanitarian efforts to over 164 countries, ensuring support reaches the most vulnerable communities.

Her philanthropy focuses on poverty alleviation, disaster relief, women’s empowerment, education, and interfaith dialogue. Some of the organization’s most notable projects include:

  • Participation of Saudi Women in Development Indicator – The first comprehensive study examining gender issues in Saudi Arabia.
  • Generation Unlimited Champion – Appointed as the first UNICEF ambassador from the Middle East to mobilize youth empowerment initiatives.
  • Cross-Cultural Bridges – Partnering with global organizations to foster understanding and cooperation across cultures and religions.

Through these initiatives, HRH Princess Lamia has helped reshape the global perception of Saudi Arabia, proving that philanthropy can be a driving force for real change.


Rotana Media Group: A New Vision for Arab Entertainment

In July 2024, Princess Lamia took on a new and equally influential role as Group CEO of Rotana Media Group—the largest entertainment and media conglomerate in the Arab world. With a career deeply rooted in publishing, journalism, and media management, she brings an unparalleled vision for innovation and transformation to the company.

Her extensive background as Editor-in-Chief of Mada Monthly Magazine, Rotana Weekly Magazine, and Convo Youth Magazine, along with her experience founding multiple media enterprises, makes her the ideal leader to steer Rotana toward a digital-first future.

Under her leadership, Rotana Media Group is expected to:

  • Expand into AI-driven content production and streaming services.
  • Modernize its digital media platforms to appeal to younger, tech-savvy audiences.
  • Promote high-quality Arabic content that reflects Saudi Arabia’s cultural evolution.

This strategic shift aligns perfectly with Vision 2030, ensuring that Saudi Arabia becomes a global leader in digital entertainment and creative industries.


A Voice for Women’s Empowerment

HRH Princess Lamia bint Majed Al Saud is more than just a media and philanthropic leader—she is a champion of women’s rights and gender equality.

In Saudi Arabia’s rapidly evolving landscape, she has played a key role in influencing policies, funding research, and advocating for social progress. Her initiatives, such as the Participation of Saudi Women in Development Indicator, have provided valuable data to support women’s inclusion in the workforce, leadership roles, and education.

Her dedication to the cause has been globally recognized. In 2019, she received the Outstanding Achievements in Philanthropy Award, making her one of the most influential women in the Middle East.

Her message to women and youth is clear: “Dream big, work hard, and always give back to society.”


Global Recognition and Awards

HRH Princess Lamia’s impact extends far beyond Saudi Arabia, earning her prestigious international accolades, including:

  • Achievement in Philanthropy Award (Arab Women of the Year, London)
  • Change Maker Award (Aid & Trade Conference)
  • Baden Powell Fellowship Pin (World Scout Foundation)
  • Honorary Medal from the Vice President of Laos (for philanthropic contributions)

These awards recognize her relentless dedication to humanitarian efforts, cultural diplomacy, and empowering the next generation.


The Future of Saudi Leadership

With her bold vision, commitment to social change, and expertise in media, HRH Princess Lamia bint Majed Al Saud is helping shape a new Saudi Arabia—one that is inclusive, innovative, and influential on the global stage.

As she continues to lead both Alwaleed Philanthropies and Rotana Media Group, she remains dedicated to empowering youth, elevating women, and building a future where Saudi Arabia thrives as a global leader in both media and humanitarian efforts.

Her legacy is not just one of leadership—it is one of hope, inspiration, and transformation.