Haifa Mohammed AlSaud, Vice Minister of Tourism for Saudi Arabia, is leading the nation’s tourism transformation, championing sustainability, youth empowerment, and international collaboration, in line with Vision 2030.
As the Vice Minister of Tourism for the Kingdom of Saudi Arabia, Haifa Mohammed AlSaud stands at the forefront of one of the world’s most ambitious tourism transformations. A passionate advocate for sustainability, youth empowerment, and global collaboration, Haifa has played a pivotal role in helping Saudi Arabia become one of the fastest-growing travel destinations in the world. With over 100 million tourists welcomed in 2023 alone, her leadership is shaping the Kingdom’s tourism industry in alignment with Vision 2030.
A Visionary Leader in Tourism
Haifa’s journey into leadership began with a solid foundation in business. After earning her Bachelor of Business Administration (BBA) from the University of New Haven, she pursued an MBA from London Business School, preparing herself for roles that require both strategic thinking and dynamic leadership.
Her early career spanned various high-level roles, including Senior Consultant at the Ministry of Higher Education, Managing Director at the General Sports Authority, and Secretary General at Formula E Holdings. In these roles, she honed her skills in managing large-scale projects, developing strategies for economic growth, and driving international collaboration.
Pioneering Growth and Innovation in Saudi Tourism
Since taking on the role of Vice Minister of Tourism in 2020, Haifa has been instrumental in elevating Saudi Arabia’s tourism sector to unprecedented heights. Under her guidance, the Ministry of Tourism has launched numerous initiatives aimed at fostering innovation, sustainability, and business leadership. Her efforts have been key in making Saudi Arabia a premier travel destination, with initiatives that encourage international collaboration, environmental responsibility, and the promotion of the Kingdom’s rich cultural heritage.
Haifa also plays a vital role in shaping strategic decisions through her board positions at organizations like the General Authority of Civil Aviation (GACA), Qiddiya Investment Company, and the Tourism Development Fund. Her work ensures that tourism development aligns with Vision 2030, contributing to the Kingdom’s goal of diversifying its economy and reducing dependence on oil.
Advocating for Youth and Sustainability
A major focus of Haifa’s leadership is youth empowerment. As a passionate advocate for the next generation, she is committed to creating opportunities for young Saudis to engage in and contribute to the tourism sector. By fostering initiatives that bridge cultures and promote leadership, she ensures that Saudi Arabia’s future is in the hands of a capable and inspired generation.
In addition to youth empowerment, Haifa is a staunch advocate for sustainability. Under her leadership, the tourism sector has embraced environmentally responsible practices, ensuring that the industry grows in harmony with Saudi Arabia’s natural resources. Her work with the Saudi Red Sea Authority and other sustainability-focused organizations has been instrumental in creating a tourism industry that balances economic growth with environmental protection.
A Trailblazer for Women in Leadership
Beyond her contributions to tourism, Haifa is a leading figure in promoting women’s leadership in Saudi Arabia. As Chairman of the Women's Committee for the Arab Fencing Federation, she champions the role of women in sports and public life. Her work in this area is closely aligned with Vision 2030’s goal of increasing female participation in the workforce, positioning her as a role model for women across the Kingdom.
A Vision for the Future
Looking forward, Haifa Mohammed AlSaud remains committed to driving Saudi Arabia’s tourism industry towards a bright future. Guided by the Kingdom’s Vision 2030, she continues to push for international partnerships, sustainability initiatives, and youth engagement that will not only shape the tourism industry but also contribute to Saudi Arabia’s broader goals of economic diversification and global integration.
