Haifa Al Sabab: A Strategic Leader Driving Saudi Arabia’s National Transformation

Haifa Al Sabab is a prominent figure in Saudi Arabia's public and private sectors, known for her strategic leadership and impactful work across various industries. As Chief of Staff at the Government Expenditure & Projects Authority, Haifa is at the forefront of driving national progress through effective public investment and partnerships. Her expertise in strategic partnerships, organizational leadership, and systemic innovation has been instrumental in supporting Saudi Arabia’s Vision 2030.

A Proven Leader in Public Investment and Transformation

With over a decade of experience, Haifa has demonstrated her ability to lead complex projects that create tangible social and economic impact. At the Government Expenditure & Projects Authority, she oversees initiatives that focus on public investment and collaboration between government entities. Her work ensures that Saudi Arabia’s projects align with national objectives, improving efficiency and driving sustainable development.

Haifa’s role as Executive Director at the authority further emphasizes her strategic leadership. She plays a key part in shaping policies and ensuring that the Kingdom's public sector investments are both impactful and sustainable.

A Visionary in National Sports and Culture

In addition to her work in public investment, Haifa holds the title of CEO of the Saudi Mass Participation Federation, where she has been pivotal in developing sports communities throughout the Kingdom. She applied innovation-driven change to the Federation, shaping its business model and enabling it to commercialize its services while fostering the growth of local sports initiatives. Under her leadership, the Federation has played a key role in encouraging mass participation in sports, aligning with Saudi Arabia's cultural and health goals.

Haifa also serves as Chief of Staff to HRH Princess Reema Bint Bandar AlSaud, contributing to the development of strategies that support the General Sports Authority’s long-term vision. Her ability to steer the department’s goals while maintaining strong relationships with stakeholders has been critical to the success of Saudi Arabia’s national sports initiatives.

Driving National Economic and Social Change

Haifa’s background as a Senior Consultant at Elixir Management Consultancy showcases her ability to lead large-scale transformation projects in the Kingdom. She has been involved in high-level economic initiatives, working on Vision 2030 priorities and developing strategies that have influenced Saudi Arabia's economic governance. Her work has included research on economic outlooks, labor markets, and public policy innovation, further cementing her status as a key player in Saudi Arabia’s ongoing transformation.

A Commitment to Empowerment and Growth

With an EMBA from City, University of London, and a Bachelor’s degree in Business Administration from The Open University, Haifa’s academic background complements her practical experience. She is also certified as an Energy Leadership Index Master Practitioner and Certified Professional Coach, skills that enhance her ability to mentor and lead teams across the Kingdom’s public and private sectors.

Haifa Al Sabab is a strategic leader who is shaping Saudi Arabia’s future through her work in public investment, sports, and national transformation. Her dedication to improving economic efficiency and fostering social development has made her a key figure in driving the Kingdom’s Vision 2030 initiatives.