Yara Ghouth: A Trailblazer in Saudi Arabia’s Tech and Creative Ecosystem

Yara Ghouth is an award-winning serial entrepreneur and a pioneer in Saudi Arabia's tech and creative industries. As the Cofounder and Commercial Director of Nqoodlet, and founder of Naseej Market, Yara is at the forefront of empowering local creative businesses through technology and innovation. Her career journey reflects a blend of entrepreneurship, business development, and a passion for fostering creative ecosystems in the Kingdom.

A Visionary Entrepreneur in Fintech and Creative Spaces

Yara's role at Nqoodlet, a fintech startup, allows her to merge her expertise in business strategy and innovation. Through her leadership, the platform is reshaping how financial solutions are provided to startups and SMEs in Saudi Arabia. Additionally, as the founder of Naseej Market, Yara created Saudi’s first online marketplace for local creatives, offering a holistic ecosystem that nurtures talent, supports sustainable development, and fosters community growth.

A Leader in Youth and Women Empowerment

Yara’s work extends to supporting youth empowerment and women in business. As a Global Shaper with the World Economic Forum, she has represented Saudi Arabia at global forums like G20 Startup20 and VivaTech in France. Her work in fostering Saudi Arabia’s entrepreneurial spirit earned her several awards, including the Techchampion Startup and Wa’ed Startup Roadshow.

Building Bridges Between Creativity and Technology

Yara’s diverse background, including her architectural education from the University of Nottingham and experience in digital marketing, has equipped her to lead at the intersection of creativity and technology. Her initiatives are shaping Saudi Arabia’s creative industries, fostering innovation, and creating opportunities for young entrepreneurs to thrive in the Kingdom’s dynamic market.

Yara Ghouth is a driving force behind the growth of Saudi Arabia’s tech and creative ecosystem. Her leadership in empowering local creatives and fostering entrepreneurial growth is transforming the Kingdom’s business landscape, contributing to the nation’s vision for a vibrant and innovative future.