Princess Loulwa Al-Saud: Driving Fashion & Entrepreneurship in Saudi Arabia

A Visionary Aligned with National Transformation

Saudi Arabia’s Vision 2030 has redefined ambition for the Kingdom, setting the stage for diversification, creativity, and empowerment. Among the figures shaping this transformation is Princess Loulwa bint Yazeed Al Saud a royal leader who has carved her own path as an entrepreneur, fashion innovator, and ecosystem builder.

Her story is not one of inherited titles but of earned influence. By founding fashion companies and co-creating the Kingdom’s largest entrepreneurship summit, she embodies the values of creativity, execution, and resilience that define Vision 2030.

Early Life and Education

Princess Loulwa was born into the House of Saud, the daughter of Prince Yazeed bin Saud bin Abdulaziz Al Saud and the granddaughter of Princess Samira bint Abdullah Al Faisal. Her upbringing reflected both royal tradition and the values of perseverance and service.

She began her academic journey studying law, drawn by her passion for argument and justice. Yet, in her second year, she realized law was not her true calling. This turning point set her on a path of entrepreneurship, proving her ability to make bold decisions and chart her own future.

Leadership Role in Fashion

In 2022, Princess Loulwa founded Plus966, a boutique consultancy that supports Saudi and regional designers with brand strategy, creative direction, and global market access. The name, drawn from Saudi Arabia’s country code, reflects her pride in national identity paired with a global outlook.

The same year, she created GoTrend, an Egyptian-based e-commerce platform born out of her personal frustration of not finding local designers while shopping abroad. Rather than accept limitations, she transformed the challenge into a solution that opened new opportunities for Arab fashion and consumers. Her leadership in fashion demonstrates her ability to turn obstacles into opportunities while elevating Saudi and regional designers onto the global stage.

Building the Kingdom’s Startup Ecosystem

Princess Loulwa’s vision extends far beyond fashion. As co-founder and CEO of RiseUp Saudi, she leads one of the Kingdom’s most ambitious initiatives to empower entrepreneurs. The RiseUp Summit Saudi, hosted in Riyadh’s King Abdullah Financial District, has become the largest entrepreneurship event in MENA. It gathers thousands of founders, investors, and ecosystem leaders to collaborate, innovate, and build the businesses of tomorrow.

Her leadership ensures that RiseUp Saudi is not just an event but an ecosystem builder. It provides mentorship, investor connections and global exposure, helping Saudi founders transform ideas into thriving enterprises.

Lessons from Upbringing and Early Influences

Princess Loulwa credits much of her drive to the values instilled by her family. Despite her royal background, she explains that her parents never handed her everything, but instead encouraged her to cultivate passion. From childhood, she internalized the expectation that she would work, contribute, and build something meaningful. This upbringing gave her the confidence to pursue entrepreneurship not as a hobby, but as a calling rooted in accountability and ambition.

Her early love for horse riding further shaped her approach. She often draws parallels between entrepreneurship and riding, a constant challenge that demands courage, discipline, and trust. Just as a rider must be brave to take control of a horse, an entrepreneur must be bold enough to take risks and pursue untested ideas. For Princess Loulwa, this connection symbolizes the resilience and daring spirit that defines her journey.

A Mission that Inspired a Generation

Princess Loulwa has always spoken with refreshing honesty about her royal background, seeing it as both a source of pride and a call to responsibility.

“My title is my greatest pride, but it is also my biggest obstacle,”

Every experience, even the most challenging ones, became a stepping stone forward. When her logistics venture GoTrend didn’t unfold as planned, she turned it into a valuable lesson proof that setbacks can be powerful setups for future success.

By uniting creativity with entrepreneurship, she continues to inspire women and youth to recognize opportunities where others might see obstacles. Her journey shines as a testament that authentic leadership is not just about vision, but about resilience, humility, and the courage to keep moving forward.

Recognition and Global Influence

Princess Loulwa bint Yazeed Al Saud’s journey has not only shaped the entrepreneurial and creative landscape of Saudi Arabia but has also resonated far beyond its borders. Her influence is consistently recognized across regional and international platforms, establishing her as one of the Kingdom’s leading voices of transformation.

In September 2022, she graced the cover of Hia magazine, a moment that captured her dual identity as a cultural leader and a pioneering businesswoman. The feature emphasized her ability to bridge tradition with modernity, symbolizing the new era of Saudi women leaders.

In May 2023, she took the stage at the Forbes Middle East Women’s Summit in Riyadh as a keynote speaker. Her address on the future of women in entrepreneurship did more than outline opportunities, it positioned Saudi Arabia as an emerging hub for creativity, innovation, and female-led growth.

Beyond the Kingdom, Princess Loulwa continues to champion Saudi progress in international forums, engaging in dialogues on entrepreneurship, fashion, and innovation. Each appearance reinforces her role as a global ambassador for a modern, forward-looking Saudi Arabia.

A Royal Change-maker for Vision 2030

Princess Loulwa bint Yazeed Al Saud embodies the spirit of Vision 2030, rooted in heritage, driven by innovation, and defined by impact. By turning challenges into opportunities and building platforms for others, she proves that true leadership is not about titles, but about creating a legacy of resilience, authenticity, and lasting change.

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