Najla Alotaibi: Empowering Business and Strategic Communication in Saudi Arabia

Najla Alotaibi stands out as a visionary leader and business strategist in Saudi Arabia’s evolving corporate landscape. With a career spanning business development, strategic communication, and public relations, she has played a pivotal role in advancing multiple sectors. Alotaibi’s journey is marked by her dedication to empowering businesses, fostering economic growth, and uplifting Saudi Arabia’s entrepreneurial spirit, all in alignment with the Kingdom’s Vision 2030. A seasoned expert in public relations and strategic communication, she is a key influencer in the Riyadh Chamber of Commerce and a passionate advocate for sustainable development and corporate excellence.

Leading Strategic Communication at the King Salman Park Foundation

In April 2024, Najla Alotaibi was appointed Director of Communications and Public Relations at the King Salman Park Foundation, a role that allows her to contribute to one of Riyadh’s most ambitious urban projects. The King Salman Park initiative is central to Saudi Arabia’s Vision 2030, aiming to transform Riyadh into a global destination by promoting sustainability, leisure, and culture.

As the Director of Communications, Alotaibi is responsible for managing the foundation’s public image, ensuring effective communication strategies, and fostering engagement with stakeholders. Her expertise in strategic planning and leadership plays a vital role in shaping the park’s communication strategy, aligning it with the Kingdom’s long-term goals. By leveraging her experience, Alotaibi is positioning the project as a beacon of modern urban development, sustainable practices, and cultural enrichment, all while ensuring public trust and participation.

A Pillar in the Riyadh Chamber of Commerce

In addition to her role at the King Salman Park Foundation, Najla Alotaibi has been an influential figure in the Riyadh Chamber of Commerce, where she holds multiple committee memberships. Her active participation in the Food Supply Committee, Sustainable Development Committee, and the Commercial Committee reflects her deep commitment to business development and economic growth.

Since 2020, Alotaibi has been a member of these committees, where she collaborates with key industry players to address challenges, enhance market competitiveness, and promote sustainable practices. Through her work in these committees, she has contributed to the development of strategic initiatives that drive economic progress while ensuring that businesses in Saudi Arabia can adapt to evolving global standards. Alotaibi’s leadership in these areas showcases her ability to navigate complex economic environments and her dedication to fostering growth in the business sector.

Transforming Corporate Communication at Bank Aljazira

Before her role at the King Salman Park Foundation, Alotaibi was the Head of Public Relations and Communication at Bank Aljazira, a leading financial institution in Saudi Arabia. From 2022 to 2024, she led the bank’s corporate communication strategy, ensuring that the institution maintained a positive public image and strengthened its relationships with clients, stakeholders, and the wider community.

During her tenure, Alotaibi was instrumental in reshaping the bank’s communication approach to align with the fast-changing financial landscape in Saudi Arabia. Her strategies focused on transparency, customer engagement, and digital transformation, all while enhancing the bank’s brand and its connection with the Saudi community. Alotaibi’s impact on Bank Aljazira underscores her expertise in navigating the intersection between public relations, corporate strategy, and stakeholder management.

Pioneering Corporate Communication in Emerging Sectors

Alotaibi’s influence extends beyond the financial sector. Her role as Director of Corporate Communications at HungerStation, one of Saudi Arabia’s largest food delivery platforms, highlighted her adaptability in managing communication for a fast-paced, tech-driven company. From 2021 to 2022, she guided HungerStation through key communication challenges, ensuring the company’s reputation and customer relationships remained strong despite the competitive nature of the tech-driven food delivery industry.

At HungerStation, Alotaibi implemented strategies that improved internal communication, brand reputation, and customer engagement. Her work helped establish HungerStation as a leader in customer satisfaction while simultaneously positioning the company as an innovator in the region’s rapidly growing e-commerce ecosystem.

Entrepreneurial Spirit: Founder of Jars To Go

Najla Alotaibi’s entrepreneurial spirit is evident in her founding of Jars To Go, a Riyadh-based business that she led from 2016 to 2020. The company became known for its innovative approach to food delivery, offering convenient and environmentally conscious options to consumers. As the founder, Alotaibi was deeply involved in product development, marketing, and operations, ensuring the business remained competitive in a crowded market.

Her experience with Jars To Go not only honed her business development skills but also highlighted her commitment to sustainability and social responsibility. By creating a business model that focused on reducing waste and promoting convenience, Alotaibi demonstrated her ability to innovate and adapt to market needs while staying true to her values of sustainability and customer satisfaction.

Educational Excellence and Global Perspective

Najla Alotaibi’s strong educational background has been a cornerstone of her success. She earned her Master of Business Administration (MBA) from Lynn University in 2013, following a Bachelor of Arts in Fine/Studio Arts from Princess Noura University. Her MBA equipped her with advanced business management skills, while her artistic background fosters creativity in her leadership and problem-solving approaches.

Her education, combined with her certifications as a Certified Trainer in SME Development and Certified Marketing Professional, reflects her commitment to continuous growth and her ability to bring a fresh perspective to her roles in strategic communication, business development, and marketing. Alotaibi’s participation in various training and development programs also demonstrates her desire to stay at the cutting edge of leadership practices.

A Visionary for Business Development and Strategic Communication

Throughout her career, Najla Alotaibi has consistently shown a deep passion for business development, communication, and leadership. Her work in strategic planning, public relations, and corporate communication has left a lasting impact on every organization she has been a part of. As a committee member in the Riyadh Chamber of Commerce and a leader in both the public and private sectors, she continues to drive Saudi Arabia’s business and economic landscape forward.

Alotaibi’s vision for business growth and sustainable development aligns perfectly with Saudi Arabia’s Vision 2030, which seeks to diversify the economy and promote a culture of entrepreneurship. Her commitment to empowering businesses, especially SMEs, and her strategic mindset make her a key player in the Kingdom’s transformation into a global economic powerhouse.