Muhanad Alhassoun: Equestrian & Community Impact Ambassador

Saudi Arabia’s transformation is not defined only by giga‑projects and world‑class events. It is also carried forward by citizens who convert national ambition into daily service. Among these voices is Muhanad Alhassoun, known to many as a public figure whose work threads together equestrian heritage, creative‑economy platforms, and health advocacy.

With a community of 300,000+ followers and ambassadorial roles with The Saudi Cup, Diriyah, Forward7, Pink Caravan, and Zahra Breast Cancer Association, he treats influence as a public trust. His pages do more than celebrate milestones. They invite people to volunteer, attend, learn, and lead exactly the behaviour that powers Vision 2030’s Quality of Life and Human Capability goals.

Early Life and Education

Alhassoun’s path began with a technical foundation. He earned a Bachelor’s degree in Chemical Engineering from King Saud University, a discipline that sharpened his analytical thinking and execution mindset. Recognizing that ideas only become impactful when clearly communicated, he later expanded his skill set through business and marketing programs, including work with the Chartered Institute of Marketing (CIM) and the Management Centre Europe (Mini MBA). That blend of engineering rigour and market understanding became the operating system for everything he built afterward.

This dual fluency shows in the way he frames public initiatives. Whether he is explaining a complex industrial topic or inviting a neighbourhood to a breast‑cancer awareness event, Alhassoun moves fluidly from strategy to on‑the‑ground activation. It is a throughline that runs from his earliest professional roles to his present‑day ambassadorial posts: measure what matters, communicate with purpose, and open doors for others.

Leadership Role in Culture & Sport

Heritage is most alive when it is shared. As an Ambassador for The Saudi Cup, Alhassoun champions one of the world’s richest horse races, an event that fuses Saudi equestrian identity with global sporting excellence. His coverage and community work around race week spotlight not only the spectacle but the ecosystem: youth participation, hospitality, tourism, and the values the sport teaches, discipline, respect for animals, and national pride.

“We support equestrian sport because it is our sport, our heritage and authenticity.” — Muhanad Alhassoun

His Diriyah Ambassador role adds another dimension. Diriyah is the cradle of Saudi statehood and a living classroom where history, architecture, sport, and culture meet. Alhassoun’s presence at Diriyah‑anchored seasons and marquee moments turns these gatherings into gateways for citizenship: young people see heritage as something to engage with, not simply admire from a distance.

“Diriyah embraces all youth talents on a path to the global stage.” — Muhanad Alhassoun

Creative Industries as a Catalyst

In 2025, he extended this bridge‑building by joining Forward7 as Ambassador, an emerging platform designed to connect Saudi talent, ideas, and collaborations.

Beyond sport, his feed regularly uplifts the creative industries from designers to filmmakers, most visibly during the Saudi Fashion Awards. He celebrated the Fashion Commission’s efforts to nurture local talent and showcase Riyadh as a hub for regional creativity. The theme is consistent: culture is not background music to the economy; it is a catalyst within it.

“Our identity and culture are a source of pride.” — Muhanad Alhassoun

Public Health Is Everyone’s Business

Alhassoun’s ambassadorial portfolio is anchored by a simple conviction: public health is everyone’s business. As a community advocate with the Pink Caravan (Friends of Cancer Patients, UAE) and an Ambassador for the Zahra Breast Cancer Association in Saudi Arabia, he helps move awareness from the screen to the street, encouraging early detection, standing with survivors, and amplifying services that meet families where they are. During Ramadan, his participation in Zahra’s gatherings emphasized hope, dignity, and the power of collective support.

Women’s Empowerment & the Community Flywheel

Equally central is his commitment to women’s empowerment. On International Women’s Day, he highlighted Saudi women leaders and invited followers to discover more profiles on his channels. This is not a one‑off gesture; it is a recurring editorial choice across his platforms, recognizing achievement, normalizing leadership, and ensuring that girls and young women see examples that look like them.

All of this rides on the back of a sizeable digital community that trusts his voice because it is consistent, values‑driven, and action‑oriented. The result is a flywheel: posts spark curiosity, events convert it into participation, and participation builds the pride and confidence that Vision 2030 seeks to scale.

Scientific Innovation and National Impact

Before the public spotlight, Alhassoun invested more than a decade in the Kingdom’s chemicals sector, including senior commercial leadership roles with SABIC. That experience matters. It taught him to navigate complex supply chains, lead cross‑functional teams, and hold initiatives to clear KPIs.

When the pandemic hit, he stepped up as lead for SABIC’s Ethanol Business Task Force for COVID‑19, helping align industrial capability with public need, an example of crisis execution that quietly touched lives.

Industrial Rigour & Community Outcomes

His earlier work in OXO alcohols and Linear Alpha Olefins spanned technical marketing and sales, giving him a rare end‑to‑end view of innovation, commercialization, and customer impact. Today, he brings that same discipline to social campaigns: clear objectives, partnerships that scale, and a bias for measurable outcomes.

You can see it in the way he talks about national projects like ROSHN’s ALDANAH community in the Eastern Province, praising its sustainable, well‑planned approach to elevating the quality of life. He doesn’t just admire the renderings. He connects them to how families will actually live, move, and thrive.

Recognition and Legacy

Trust is earned one action at a time. Over the years, Alhassoun has been recognized with civic and youth honours, including the UN International Youth Award (2017), and entrusted with multiple ambassadorships across sport, culture, and health. His professional journey also includes advisory and public‑relations mandates, reflecting a reputation for credibility and delivery.

But his most enduring legacy may be participation. He turns festivals into volunteer gateways, awareness days into screening opportunities, and red‑carpet moments into spotlights for local talent. In an era when digital noise can drown out meaning, his channels remain intentionally constructive, curating role models, highlighting institutions that serve the public and celebrating wins that belong to communities, not just individuals.

Closing

Vision 2030 calls for a society that is vibrant, ambitious, and responsible, where culture is celebrated, health is prioritized, and opportunity is shared. Muhanad Alhassoun embodies that call. He is as comfortable on a racetrack concourse as he is at a community health event; as at ease discussing industrial problem‑solving as he is cheering a young designer on the red carpet.

By connecting heritage to hope, and platforms to people, he shows how influence becomes service and service becomes progress. In his world, every post is an invitation, every event a doorway, and every collaboration a chance to widen the circle of who gets to belong and lead in the Saudi story.

Discover more inspiring stories at Saudi Wins, where Vision 2030 comes to life.