Hana Nemec: Pioneering External Relations with Vision 2030

Hana Nemec is a dynamic force in the evolving landscape of Saudi Arabia’s business and international relations scene. As an American executive and communications strategist, she has aligned her career and expertise with Saudi Arabia’s ambitious Vision 2030, contributing to the Kingdom’s transformation with a unique blend of experience in public relations, marketing, and external communications. Currently serving as the Director of External Relations for a soon-to-launch company under the Public Investment Fund (PIF), Hana is a trailblazer whose passion for Saudi Arabia’s growth underpins her professional journey.

A Visionary Leader

Hana Nemec's commitment to Vision 2030 is evident in her leadership role at PIF, where she has quickly made an impact since joining in July 2024. PIF is central to Saudi Arabia's economic diversification efforts, and her position at the helm of external relations for one of its key portfolio companies places her at the forefront of fostering international partnerships. Hana’s responsibilities involve shaping the external communications strategy, ensuring alignment with the Kingdom’s objectives to attract foreign investments and enhance global perceptions of Saudi Arabia as a forward-thinking economy.

Before joining PIF, Hana was the Marketing and Communications Executive at the Future Investment Initiative (FII) Institute, a major player in shaping global discussions about investment and sustainability. During her tenure from March 2023 to July 2024, she drove several high-profile communications campaigns and facilitated partnerships that led to over $19 billion in investment deals at FII’s 2023 conferences, marking a 120% year-over-year increase. These achievements demonstrate her ability to attract international attention and foster collaboration, key components of Saudi Arabia’s efforts to lead in global business innovation.

Early Career: Building Bridges Across Borders

Hana’s journey to becoming a leading figure in Saudi Arabia’s business community began long before her PIF and FII roles. Her international career, with experience spanning multiple industries and regions, has been marked by a consistent focus on communication, marketing, and building strategic partnerships.

In 2020, she served as the Head of Communications for the American Chamber of Commerce in Saudi Arabia (AmChamKSA), where she played a pivotal role in rebranding the organization and promoting U.S.-Saudi business ties. Under her leadership, AmChamKSA transitioned from its former identity as the American Business Group of Riyadh to its current form, enhancing its visibility and strengthening its engagement with stakeholders across the Kingdom.

Her global approach to business is rooted in her diverse experiences in the United States, Europe, and the GCC region. Her consulting firm, The Hana Consulting, which operated between 2016 and 2022, catered to small and medium enterprises (SMEs) and semi-government organizations, helping them navigate the complexities of international markets. She developed tailored marketing strategies, leveraging cutting-edge technologies and digital tools to support business growth. This role further solidified her reputation as a strategic thinker with a deep understanding of cross-cultural communications.

Innovation and Thought Leadership

Hana’s career has been characterized by a forward-thinking approach to business communication. At the FII Institute, she not only managed external relations but also led initiatives that emphasized the importance of thought leadership in shaping global dialogues. By overseeing communications for the Institute’s research and sustainability projects, she helped elevate Saudi Arabia’s voice in critical global conversations about humanity, innovation, and the future of the planet.

Her focus on thought leadership aligns closely with Vision 2030’s goal to position Saudi Arabia as a global hub for innovation and sustainable development. Hana has consistently demonstrated her ability to communicate complex ideas clearly and effectively, whether to potential investors, government stakeholders, or the general public. This ability to bridge diverse perspectives makes her an invaluable asset in Saudi Arabia’s efforts to reimagine its role on the world stage.

Driving Diversity and Empowerment

Hana’s leadership extends beyond her professional responsibilities. She is a passionate advocate for women’s empowerment, a key pillar of Saudi Arabia’s Vision 2030. During her time with stc as a Marketing and Sales Executive Leadership Learning Expert, she led the "Breakfast with a Leader" initiative, designed to connect female executives across the company’s various subsidiaries. Through these networking events and executive engagements, Hana provided opportunities for women in leadership to share their experiences, foster collaboration, and drive positive change within their organizations.

Her work in promoting diversity and inclusion has earned her recognition as a thought leader in this space. In 2022, she was honored with the "SHE Leader" award, reflecting her commitment to creating more inclusive work environments and championing the role of women in business.

Educational Background and Global Mindset

Hana’s educational background reflects her deep commitment to business leadership and strategic communication. She holds a Bachelor’s degree in Business with a focus on Entrepreneurship and Financial Marketing from the University of Toledo, Ohio. This foundation in entrepreneurship has been a consistent theme throughout her career, enabling her to approach challenges with an innovative and solution-driven mindset.

Her international experience is further enhanced by her multilingual capabilities. Hana speaks English fluently and has elementary proficiency in French, with a working knowledge of Arabic, demonstrating her commitment to engaging with diverse cultures and markets.

Conclusion: A Catalyst for Vision 2030

Hana Nemec embodies the spirit of Vision 2030—driven, innovative, and committed to building bridges across cultures and industries. Her work in shaping Saudi Arabia’s international business relations, particularly through her roles at PIF, FII Institute, and AmChamKSA, underscores her ability to lead transformative initiatives that have a global impact. As Saudi Arabia continues its journey towards diversification and modernization, leaders like Hana will play a crucial role in realizing the Kingdom’s aspirations.

Her story is one of perseverance, passion, and purpose, serving as an inspiration for future generations of business leaders both within Saudi Arabia and beyond. Hana Nemec is more than a business leader; she is a catalyst for change, driving the Kingdom towards a prosperous and sustainable future.