Ethar Balkhair: A Visionary Leader in Art, Branding, and Creative Strategy
Discover the creative vision of Ethar Balkhair, a multidisciplinary artist and branding strategist from Jeddah. As a leader in visual communication, she shapes cultural narratives, drives brand strategies, and crafts immersive experiences that connect art with business.
Ethar Balkhair is a multidisciplinary artist and creative strategist based in Jeddah, Saudi Arabia, with a passion for bringing brands to life through strategic visual direction and branding consultation. With experience in creative direction, product development, digital illustrations, and art consulting, Ethar has collaborated with numerous local and international brands across various industries. Her unique ability to blend strategic thinking with artistic creativity has made her a sought-after leader in the world of branding and visual communication.
Leading Branding Strategies at the Ministry of Culture
As the Branding Strategies & IAB Creative Lead for the Ministry of Culture since 2022, Ethar has played a key role in shaping the visual identity and branding strategies for the Ministry’s cultural initiatives. Her work with the Diriyah Biennale Foundation has allowed her to create immersive visual experiences that resonate with audiences and reflect the cultural richness of Saudi Arabia. Ethar’s creative vision and leadership in branding have been instrumental in elevating the country’s cultural narrative, ensuring that Saudi Arabia’s artistic and cultural heritage is represented through compelling visual storytelling.
Creative Innovation Across Various Industries
Ethar’s experience spans multiple industries, from arts and culture to consumer goods. Her role as a Creative Specialist at Savola Group from 2021 to 2022 involved overseeing creative projects, developing brand strategies, and ensuring consistent visual communication across all platforms. Ethar’s work at Savola allowed her to collaborate with teams to create innovative solutions for brand development, focusing on enhancing customer engagement through strategic design.
Before joining Savola, Ethar worked as a Creative Consultant for Seven, where she led branding and design projects that helped businesses achieve their strategic goals. Her ability to blend design thinking with business objectives has made her a valuable asset for companies looking to reposition their brands and connect with their target audiences.
Art Direction and Visual Communication
Ethar’s career in visual communication began early, with her work as a Graphic Designer at The Agency Jeddah in 2017. This experience gave her a strong foundation in graphic design, which she later applied to larger-scale projects, including her role at THINK TANK in 2018, where she worked on product development and visual communication. Her time as an Employer Branding Intern at Landor in Dubai further enriched her understanding of how to build compelling employer brands that attract top talent and foster company culture.
Ethar’s ability to translate complex brand messages into visually appealing designs has been recognized throughout her career. Her work is not only visually striking but also strategically aligned with the business goals of her clients, helping them communicate their brand values effectively.
Achievements and Global Recognition
Throughout her career, Ethar has been recognized for her achievements in the field of design and creative strategy. She holds several certifications in digital marketing, art direction, and content strategy, which have further enhanced her ability to deliver innovative solutions that align with the latest industry trends.
Ethar’s accomplishments include being part of a Guinness World Record for Mind Mapping and receiving the Ithraa Award for her contributions to art and culture. These honors reflect her commitment to creativity, innovation, and excellence in everything she does.
Empowering the Creative Community
In addition to her professional work, Ethar is passionate about mentorship and community engagement. She regularly shares her artistic journey and creative insights with her growing audience through her Instagram platform, where she showcases her digital artwork and provides valuable insights into the world of branding and creative direction.
Her Bachelor of Arts in Visual Communication from Dar Al-Hekma University has provided her with a strong academic foundation in graphic design and visual communications, equipping her with the tools needed to succeed in the dynamic world of art direction and branding.
A Vision for the Future of Branding and Art
As Saudi Arabia continues to embrace its role as a global cultural hub, Ethar Balkhair is at the forefront of shaping the country’s artistic and creative landscape. Her expertise in strategic repositioning, visual communication, and creative consulting allows her to deliver high-impact branding solutions that not only capture the essence of a brand but also inspire and engage audiences.
Ethar’s vision for the future is to continue pushing the boundaries of creative strategy and art direction, helping brands build meaningful connections with their audiences through innovative design and strategic thinking. Her ability to combine artistic talent with business acumen positions her as a leading creative strategist in the region.
