TOURISE: Saudi Arabia Unveils Bold New Global Platform to Shape the Future of Tourism

Saudi Arabia has officially launched TOURISE, a game-changing global platform that reimagines the future of tourism through innovation, investment, and sustainability. Introduced by His Excellency Ahmed Al-Khateeb, Minister of Tourism, TOURISE is more than a summit—it's a year-round ecosystem designed to unlock new opportunities, tackle global challenges, and reset the tourism landscape for the next 50 years.

A New Era for Global Tourism Begins in Riyadh

From November 11–13, 2025, the world’s most influential tourism minds will gather in Riyadh for the inaugural TOURISE Summit—an invite-only event that will catalyze action, spark partnerships, and showcase future-defining innovations. But TOURISE isn’t just a summit—it’s a movement.

Through cross-sector collaboration and digital connectivity, TOURISE will operate all year long. It will include thematic working groups, global indices, white papers, and an Innovation Zone highlighting breakthrough technologies across AI, sustainability, mobility, and travel experience.

What Makes TOURISE Different?

🚀 Uniting Global Leaders

TOURISE is the first platform of its kind to connect leaders from public and private sectors across tourism, technology, sustainability, and investment. The high-level advisory board includes names like Julia Simpson (WTTC), Luis Maroto (Amadeus), Stephane Lefebvre (Cirque du Soleil), and Mo Gawdat (One Billion Happy).

🌍 Creating Impact Beyond Borders

The platform is designed to drive deal flow and investment opportunities, set new benchmarks for global tourism, and respond to evolving traveler expectations with purpose-driven, unforgettable travel experiences.

🏆 Celebrating Excellence

The TOURISE Awards, announced alongside the launch, will recognize destinations that excel in sustainability, inclusivity, cultural preservation, digital transformation, and talent development. Nominations open June 2, 2025, with winners announced at the summit.

A Future-Focused Agenda

The summit will spotlight four urgent themes:

• AI-Powered Tourism: Innovate or Fade
• The Great Tourism Reset: Disruptive Business Models and Investment
• Rebooting the Travel Experience
• Tourism That Works: For People, Planet, and Progress

These themes reflect the sector’s transformation in a rapidly shifting world—one where tech, resilience, equity, and sustainability must be at the core of every decision.

Why This Matters for Saudi Arabia—and the World

Saudi Arabia continues to rise as a tourism powerhouse. In 2024, it achieved its Vision 2030 goal of 100 million annual visitors—seven years ahead of schedule. With tourism now contributing nearly 5% of the national GDP, the Kingdom is proving that its future lies not just in oil, but in connection, culture, and creativity.

Minister Al-Khateeb said it best:

“TOURISE will unite the right people to develop innovative solutions and build partnerships, enabling the tourism sector to be more resilient, connected, and inclusive than ever before.”

Saudi Arabia is not only participating in global tourism conversations—it’s leading them. And with TOURISE, it’s opening the doors for the world to travel smarter, connect deeper, and grow together.

🌐 Be Part of the Future of Travel

TOURISE is calling on global changemakers, entrepreneurs, investors, and innovators to join the platform shaping the next era of global tourism.

👉 Visit www.tourise.com to register your interest.
📩 For press inquiries: media@tourise.com