Nadeem Bakhsh: Putting Entertainment in the Global Spotlight

In a Kingdom rapidly transforming its entertainment landscape, true leaders don’t just witness change, they drive it. Nadeem Bakhsh, co-founder and CEO of webook.com, is one such visionary. He’s building a world-class platform that is revolutionizing how audiences discover, book, and experience events across Saudi Arabia and beyond, surpassing global competitors in both technological sophistication and performance, and rising to meet the Kingdom’s soaring demand for sports and entertainment.

Powering Saudi Arabia's Iconic Experiences

From the high-energy Esports World Cup and competitive Roshn Saudi League matches to the immersive experiences of Riyadh Season, webook.com has become the digital backbone of Saudi Arabia’s most unforgettable events, connecting locals and tourists to sports, concerts, festivals, exhibitions, workshops, and cultural celebrations.

Under Nadeem’s leadership, the platform has not only streamlined access to world-class entertainment but also championed Saudi culture, amplified local talent, and fueled national pride on both regional and global stages. With the addition of flights, hotels, and restaurants, webook.com has evolved into a true super-app for leisure. A digital beacon enhancing quality of life for everyone seeking joy, connection, and culture.

A Visionary Journey: From Halla Yalla to webook.com

The journey began in 2014 with Hala Yalla, a grassroots digital community connecting audiences to local sports and entertainment events. Recognizing the opportunity to unify Saudi Arabia’s diverse experiences, the company envisioned a super-app that could serve as a gateway to the Kingdom’s creativity and heritage. In 2023, that vision took shape with the brand’s reintroduction as webook.com. By 2019, the platform evolved beyond ticketing to offer travel bookings, dining, live streaming, sports experiences, auctions, and cultural activities, all designed to deliver seamless, engaging experiences for users.

Expanding Markets and Reaching Millions

Under Nadeem’s leadership, webook.com has expanded into multiple markets, including the UAE, Bahrain, and Morocco, bringing Saudi-built and designed technology to a wider audience. Today, the platform serves over 13 million users across 180 countries and has handled more than 3 billion in transactions, connecting audiences to landmark events with ease. These milestones reflect both the platform’s operational scale and its role as a global ambassador for Saudi technology and creativity.

Innovation, Culture and Vision 2030

Beyond technology, Nadeem has cultivated a culture of innovation and excellence, attracting top talent and empowering teams to experiment, innovate, and push boundaries. Every event hosted through webook.com is not just a ticket, but an opportunity to celebrate Saudi identity, nurture local talent, and export the Kingdom’s expertise globally. His leadership reflects Vision 2030’s goals of diversifying the economy and positioning Saudi Arabia as a global hub for entertainment, tourism, experiences, while connecting communities and bringing people closer through shared moments.

A Story of Vision and Saudi Pride

From humble beginnings in grassroots digital communities to becoming a powerhouse platform at the center of Saudi Arabia’s entertainment surge, webook.com stands as a bold testament to the Kingdom’s innovation, ambition, and cultural confidence. Under Nadeem Bakhsh’s leadership, the platform has expanded into new markets, reached millions of users, and facilitated billions in transactions, anchoring it at the heart of Saudi’s sports and entertainment transformation.

In redefining how joy is accessed and experienced, Nadeem is helping shape a future where Saudi-made innovation resonates not only at home, but across the globe, elevating the Kingdom’s presence and enriching lives in line with Vision 2030’s promise.

Discover more inspiring stories at Saudi Wins, where Vision 2030 comes to life.