Marriam Mossalli: Pioneering Luxury and Empowering Women in Saudi Arabia

Marriam Mossalli is a trailblazer in the world of luxury lifestyle and communications in Saudi Arabia. As the Founder and CEO of Niche Arabia, she has revolutionized the way high-end brands navigate the GCC market, while also championing women’s empowerment through her entrepreneurial endeavors. With over 13 years of experience, Marriam is shaping the future of Saudi Arabia’s luxury industry and inspiring women across the region to break boundaries.

A Visionary in Luxury and Communications

Marriam’s company, Niche Arabia, has become a premier luxury communications and marketing agency in the Kingdom. Since its founding in 2011, Niche Arabia has worked with esteemed international brands, from automotives to beauty and fashion, positioning them for success across the Middle East. Through creative initiatives and high-profile media campaigns, Marriam and her team have set new standards in the luxury market, driving innovation and maintaining impeccable brand positioning.

Her role as an industry leader is further amplified by her involvement with global brands like Kin Euphorics and Powder Beauty, where she provides strategic guidance on brand growth and ethical business practices. Marriam’s influence extends beyond luxury products; she has made it her mission to promote wellness and sustainability in beauty and lifestyle, aligning with the values of modern consumers.

Empowering Women Through Business and Creativity

In addition to her accomplishments in the luxury sector, Marriam is a passionate advocate for women’s empowerment. She co-founded Saudi Style Council, a non-profit organization aimed at nurturing the growing fashion sector in Saudi Arabia. The Council helps young designers and creatives reach international standards and build sustainable careers. Marriam’s leadership in this space is a testament to her commitment to advancing women in industries where they have traditionally been underrepresented.

In 2018, Marriam published “Under The Abaya: Street Style From Saudi Arabia”, the Kingdom’s first street style book, which celebrated the diversity and creativity of Saudi women. Her work has not only highlighted the evolving fashion scene in Saudi Arabia but also given a platform to progressive Saudi women to express themselves through fashion.

A Global Influence

Marriam’s expertise and leadership have earned her international recognition. She was featured in Business of Fashion’s BoF 500 List for two consecutive years and was named in the New Wave: 100 Creatives by the British Fashion Council. She serves on the Global Advisory Board of Condé Nast Traveller, providing insight into luxury travel trends, and was a judge for Wallpaper Magazine’s Best Urban Hotel Awards*.

Her influence extends beyond the media, as she was a featured speaker in Mastercard’s podcast series "Her Fearless Voice", showcasing her role as a fearless leader in the luxury and creative industries.

Shaping the Future of Saudi Arabia’s Creative Economy

As Saudi Arabia continues to evolve under Vision 2030, Marriam Mossalli is at the forefront of transforming the Kingdom’s luxury and creative sectors. Her entrepreneurial spirit, combined with her dedication to supporting women and fostering creativity, makes her a key figure in the future of Saudi Arabia’s economic and cultural landscape.

Marriam Mossalli is not just a pioneer in luxury communications; she is a powerful advocate for women and a visionary leader who is redefining success in Saudi Arabia. Through her work, she continues to inspire a new generation of women to take bold steps in their careers, proving that with passion and creativity, anything is possible.