Dima Malibary: A Visionary in Brand Management and Marketing Innovation in Saudi Arabia

Dima Malibary stands as a true embodiment of Saudi Arabia’s Vision 2030, a transformative initiative aimed at diversifying the nation’s economy and nurturing a vibrant society. Currently serving as the Senior Brand Manager at Qiddiya, Malibary’s career spans nearly two decades of impactful work in marketing, brand management, and innovation. Her dedication to advancing the cultural and economic narrative of Saudi Arabia through strategic branding resonates deeply with the ethos of Vision 2030.

A Legacy of Brand Transformation and Cultural Impact

Malibary’s journey in the field of marketing and brand management began with her education in Design Management at the American University of Sharjah. This foundation prepared her for a dynamic career where she would eventually shape major brands across the Gulf region. At Qiddiya, Malibary is not merely focused on enhancing the brand’s visibility but on positioning it as a symbol of innovation and cultural growth. Her role involves crafting messages and visual elements that resonate both locally and globally, bridging the traditional heritage of Saudi Arabia with a progressive vision for the future.

Prior to her role at Qiddiya, Malibary held various pivotal positions within the Sharjah Investment and Development Authority (Shurooq) over a span of 14 years. She rose through the ranks from Creative and Brand Manager to eventually Acting Marketing Director, where she directed initiatives spanning tourism, hospitality, cultural projects, and community centers. These experiences endowed her with a broad understanding of regional dynamics and the expertise to lead complex branding projects. Her portfolio of work includes projects such as the Sharjah International Book Fair and Knowledge Without Borders, where she reimagined event branding and contributed to shaping Sharjah’s identity as a cultural capital. This rich background in diverse sectors allowed Malibary to refine her strategic skills, enhancing her impact at Qiddiya today.

Championing Innovation and Strategic Growth

In addition to her brand management expertise, Malibary is a Certified Innovation Strategist. Her role as Innovation Manager at Shurooq showcased her capacity to lead creative projects that inspire change and progress. She played a vital part in establishing the first Innovation Center in the Emirate of Sharjah, aligning it with UAE’s national innovation policy. This initiative emphasized her forward-thinking approach to brand-building, emphasizing continuous improvement and employee empowerment.

Under her guidance, Shurooq’s innovation initiatives flourished. Malibary’s efforts in this role included developing ideation labs, training programs, and activations designed to foster a culture of creativity within the organization. By collaborating closely with the HR team, she implemented training programs that enhanced both employee satisfaction and productivity, demonstrating her holistic approach to leadership and innovation.

Shaping the Future of Tourism and Entertainment in Saudi Arabia

Dima Malibary’s work at Qiddiya is a culmination of her extensive experience and visionary mindset. Qiddiya, a significant project under Vision 2030, is poised to become a premier entertainment, sports, and cultural destination. Malibary’s leadership in brand management at Qiddiya is instrumental in creating a cohesive and compelling brand identity that aligns with the aspirations of Vision 2030. She has successfully led the development of brand messaging and visual language, as well as executed marketing campaigns that communicate Qiddiya’s mission to both local and international audiences.

Through her work, Malibary plays a direct role in promoting Saudi Arabia’s tourism and entertainment industries, positioning Qiddiya as a beacon of cultural pride and a testament to the nation’s progress. Her efforts contribute not only to Qiddiya’s growth but also to Saudi Arabia’s larger goals of fostering a diversified economy and creating job opportunities in new sectors.

Education and Professional Development: Building a Foundation for Leadership

Malibary’s academic journey, including a Bachelor’s degree in Design Management and participation in the Sharjah Leadership Program, equipped her with essential skills in strategic thinking, creative problem-solving, and effective communication. Her commitment to continuous learning has been further demonstrated through her certifications in Adobe Creative Suite and as a Certified Innovation Strategist. These qualifications reflect her dedication to staying at the forefront of her field, embracing new tools and methodologies that empower her to make a meaningful impact.

A Vision for Future Generations

Reflecting on her work, Malibary emphasizes her commitment to setting the foundation for future generations in Saudi Arabia. She views her role as an opportunity to contribute to the nation’s evolving landscape and to inspire young Saudis to explore careers in brand management and marketing. Her story is not just one of personal success but of giving back to her country by nurturing an environment that values innovation, cultural pride, and unity.

Conclusion

Dima Malibary’s journey is a powerful testament to the transformative impact of Vision 2030 on Saudi professionals and the industries they lead. Her work at Qiddiya and her prior achievements have left an indelible mark on the Gulf region’s branding landscape, serving as an inspiration for others aiming to make a difference in their fields. As Saudi Arabia continues to move towards a more diversified and culturally vibrant society, leaders like Malibary are essential in shaping the vision and ensuring that the world recognizes the potential and beauty of the Kingdom.